Why Video Will Become More Important for Real Estate in Canada

The Canadian real estate market is one of the best performing in the world today; however, the great performance brings with it strong levels of competition.

Real estate professionals must find creative ways of marketing their listings. It’s not enough to put a listing up on MLS or place a single advertisement in a newspaper.

This is where video comes in. Statistically it’s been shown through the Google/NAR study that 85% of buyers and sellers want to work with an agent who uses video marketing.

A creative videographer can use light and camera movements to effectively capture the emotion associated with a particular property. The affordability of video tools and equipment has also dropped significantly in the last few years. Advancements in technology have made equipment affordable and accessible.

The advent of drones and action cameras has seen the hobbyist able to capture footage that may have only been possible with the use of expensive and exclusive equipment in the past.

It’s not just the properties that can be shown on video though. As much as video is effective for property inventory, it is a very powerful tool in creating an emotive connection with the target audience. Real estate professionals looking to establish rapport and build a relationship with clients that they intend to work with would do well to have at least an ‘interview’-style video linked to their other online content.

Finally, video becomes even more appealing when you consider how much competition there is for someone’s attention on a daily basis. How long do you think the average person will spend reading a property description? While they may quickly scan the number of washrooms or bedrooms, a two minutes video could keep them engaged and convey more energy and emotion more effectively than 3 pages of even the most creative writing.